Yes challenging, but probably a side effect too, not the real aim. I think the real challenge nowadays is to create a real meritocratic community where people are eager to share their stuffs. (Think about how it was 500px and how it is now).. if you have a working algorithm, you can make money with it..
Agree on the value of Instagram, but how many companies really check if you have an organic engagement or just the followers number and they accept it consciously even if they are bought? Instagram is not a community, is a showcase platform. Another concern is how long it will last..Yesterday was Facebook, today is Instagram but tomorrow for sure something else..I just hope that Flickr will be that tomorrow 🤞