I wonder who benefits from this more, Flickr or SmugMug?
Assuming Flickr is a company that's break-even from a financial perspective why would SmugMug toss so much capital into investing into flickr. Certainly not for altruism?
It feels unlikely that a Flickr user, many on a free account would scale up to a Smuggy subscription... but perhaps it would be to offer Print sales as an option to existing flickr users? But with print in general a stagnating market... what's the long term plan? Is there an intent to get into stocks like 500px - an already oversaturated market, or are they just looking to deepen community? If so are they trying to edge onto Instagram territory?
As exciting as it FEELS, the mechanics of it leaves me feeling more worried than excited if I were to be completely honest.
Would love to hear some alternative positive perspectives on how this will benefit SmugMug from a corporate growth standpoint.