I think she's referring to the marketing only has older white men in it. That's probably a pretty good indicator of who's buying it.
I can understand the feeling. I'm over 40 and love to skateboard but all the electric skateboard marketing is to teens and 20-something men. I showed up at a ComicCon where you could test ride a Boosted and they looked past me toward all the 20-somethings until I asked to ride and then lots of surprised stares as I tore around the convention floor.
Casey Neistat is a 37 year-old fossil but because of his YouTube channel they know he can sort of still board at his advanced age.