First of all thank you for setting up an internship program. I have directed the Internship Program at my school and I know Adventure Rider would be a great experience for anyone. What I looked for was the match and the potential. I tried always to match the student with the place or to be more accurate the atmosphere of the place.
Once I had this I always asked questions about where the student saw themselves in 3 years/5 years and what role they hoped this experience would be. I also checked with the place to make sure the student wasn't going to spend months photocopying!
I had a great experience one summer in LA -- wasn't all "positive" but I did learn a lot and it helped me career wise!