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    • Thanks for having me, Jefferson. 😁

      It was great talking to someone who shares my passion for photography and tech. I remember you following SmugMug way back before anyone else did, way before it became known and bought Flickr.

      And now here you are on Cake early. A VC called us the other day and said we showed up on their radar because their AI that they use to monitor the web shows an unusual number of early adopters coming to who had spotted other services early. Maybe this is the beginning of something great. 🙂

    • It's amazing for such a new company to show up near the top of Google's search results like we do. Searching for "Lime bike rental", for example, you wouldn't expect us to be the first result after Lime:

      I don't think even members of our community realize their conversations are sometimes getting thousands, even tens of thousands of views, if the conversation has a good title and an informative first post. It's even hard to get that on Facebook because they are a walled garden. In my opinion, that kind of discovery is what has helped make Pinterest, YouTube and Wikipedia into the brands they are.

    • That was a great conversation so I got curious about how people find it. I looked it up in Google Analytics for Jan-Feb.

      It must be a very hard query to stand out in because "maths fun" returns 665 million results. 🤯 It makes you wonder if a title like "How popular teachers make maths fun" would let more or fewer people to discover it?

      My guess is the first paragraph of the first post is really important to capture the interest of the strangers who wander in off the Internet. If they get interested and stay awhile, that's a strong signal to Google that this is a good conversation worthy of high placement in their search results.

    • Cracking the Google SEO algorithm isn’t easy, especially since they have changed it multiple times. When I was running my blog, one of the quick and dirty rules of thumb was that the key words in your blog post title should show up at least 5 or 6 times in the content. I used a plug-in that did a more sophisticated SEO analysis of my content before I hit publish, but the basic idea is that you don’t want Google to think that you’ve created a clickbait headline that has nothing to do with the body of text.

      Does Google include all of the posts within a conversation thread when ranking search results?

      Ryan’s explanation of non-infinite fallback mode has me thinking no but I’m not 100% certain on this.

      Search crawlers like Googlebot don't scroll like a human does when they visit a page to index it for a search engine, so we have to also support a non-infinite fallback mode to ensure that search bots can paginate by clicking links instead of scrolling. Otherwise they'd never see content beyond the first page.

    • I've been a long-time believer that the best thing to do is just just write good stories and not try to trick Google. Good books and articles have honest, descriptive, interesting titles which give us a real sense of what's in the article, and then an opening paragraph that gets right into it in an interesting way. Am I wrong?

    • Good books and articles have honest, descriptive, interesting titles which give us a real sense of what's in the article, and then an opening paragraph that gets right into it in an interesting way. Am I wrong?

      I think that Google wants to push high quality content to the top of search results, but it’s a constant refinement process: besides well-known overhauls like Panda and Penguin, Google tweaks it’s algoritm hundreds of times each year.

      I left my blog back in 2014/2015. And back then there was a feeling of an SEO arms race to get your content to even show up in the search results.

      That was also when Google was hinting that you needed to join Google+ if you wanted your blog to stand out in search.

      I never wrote clickbait content. Instead, I did detailed reviews of educational apps and provided specific adaptation recommendations that parents could implement to meet the needs of their child with disabilities. I did interviews with inventors of monitoring devices built into clothing that helped parents to find their non-verbal child if they ran away. I interviewed the creator of an inflatable deep pressure vest for individuals with sensory needs.

      It was a helpful little blog for parents who often were struggling to find useful resources to help their child. Some of the stories shared were heart-breaking. A father from France talked about how the local education system wouldn’t allow his son to attend school because of his disability.

      The SEO plug-in I used was recommended to me during a phone call with a major influencer in the education field who wanted to help me help families.

      A lot of positive changes have been made since to Google’s algorithm, making it easier for quality content to rise to the top without having to do a full-blown SEO audit on your content.

      I think your general advice, to create titles that clearly inform readers on what the conversation is about, is sound. I also think following JazliAziz’s writing tips will go a long way towards creating interesting and engaging content.

    • Does Google include all of the posts within a conversation thread when ranking search results?

      I have no knowledge of Google Search's internals so I can't say for sure what their ranking algorithms do or don't pay attention to. But Google does index every post in a conversation, and will return posts even deep in a conversation if it thinks they're relevant to your query.

      For example, here's a search for a unique quoted phrase from the second to last post in your "How do you make Maths fun?" panel. It demonstrates that Google did indeed paginate all the way to the end of that conversation and index every post.

    • I know nothing whatsoever about facilitiating search algorithms ( SEO) , but I did post a brief thread here on Cake last October 14th about boating in small open boats off the coast of western Greenland, as is typically done by local indigenous seal hunters.

      When I search Google for "boating in Greenland" a very general search phrase that could relate to commercial fishing boats, small boats, tourist boating tours, etc, my little thread here on is on the first page at ~ #7 position which is really amazing as the thread was really not THAT busy or popular and I did nothing to try to push it on the web other than answer a few questions asked by folks here on the the thread. I am not signed in to google either as I searched.

      I think that says Cake is really getting some traction with google in some manner. The last active post on the thread was made on October 19, 2018, so the thread has had no active posting in over 4.5 months.

      Interesting, when I enter the same search term on duckduck.go, my thread here on cake does not show up on the first five pages of search items I looked at, even after I found one about a private vacation around Ilulisat. Nor did duckduckgo find my thread when I included as part of the search terms after "boating in Greenland".

      When I search for boating in Greenland or boating in western Greenland I get pages of links about travel and commercial tours in Greenland, but my little thread here on Cake is not found at all. FWTW 😟

    • Interesting, Pathfinder. I searched Bing and their results were dominated by commercial sites offering boat tours. Your conversation was really good with all the photos and I wonder if Google's AI is just really good at determining what people like.

      However, looking at Google Analytics, it looks like people don't often search for boating in Greenland. I don't know what boating boots bound is about. That seems so weird.

    • How do you listen to the full interview? The direct link and podcast subscription appears to be just snippets. Is this behind a paywall?

    • Press the play button in the top right corner. I’m assuming the three minutes is the full interview. Otherwise, I am equally in the dark.

    • Ya, I guess that's the style of this interview podcast. Very short interviews. How it cut in to the start of Chris talking made it feel like I was only hearing a small part of a larger interview.

    • This is a longer interview with @Chris that I listened to a couple months ago. Pre-Cake, but it talks about Steve Jobs, Next, FatBrain and SmugMug. Listening to this convinced me that Chris is the real deal and someone who knows how to turn Cake into a ginormous community for fascinating, troll-free conversations.