As a long time solo dude, I probably gave up celebrating holidays over 20 years ago. I barely blink when it is my birthday. And, for sure I turned off that obnoxious birthday announcement on Facebook. BUT, I really enjoy and feel it is strategic to do a ton of mailings at the end of the year which also aligns with the predominant Christmas holiday. I try and respect my Jewish friends and customers and even though I do not go to church, Christmas is just easiest to package for. So, every other year I drop the $$ and do a custom calendar, and I also do 1-3 versions of a very creative newsletter/card depending on the audience. I send this stuff out to existing customers and friends and prospective customers. Anyone that knows me know that I have a slightly twisted sense of humor and so that is part of my branding.
This is a copy of my outgoing "corporate" card this year. (inside graphics)
Any other freelancers feel this is a highly productive time to sent out stuff and what do you send out?