Smartphone manufacturers often release new colour variants of their smartphones several months after the initial launch to reignite interest in their phones. OnePlus is no stranger to this strategy, releasing the Thunder Purple variant of the OnePlus 6T just two weeks after the phone was launched, but OnePlus doesn't stop there. New colour variants are exciting, but a brand deal with a huge partner? That's even bigger.
Last year, OnePlus released a JCC+ variant of the OnePlus 5 and a Star Wars edition of the OnePlus 5T. Earlier this year, the company released an Avengers edition of the OnePlus 6. What does OnePlus have planned for the OnePlus 6T? A partnership with Formula One team, McLaren.
The new phone will be announced on December 11th and will likely only be a superficial makeover with no internal upgrades, just like all the previous special editions. It'll likely also be slightly more expensive, being a special edition and all.
What do you think of special edition smartphones? They offer no performance or feature benefits over the "original" variants, yet they might cost a little extra for that special limited edition design. Personally, I wouldn't go out of my way to get a special edition phone. I tend to make my phones "special" by applying custom skins, which is often a lot cheaper and offers users a lot more variety. Still, it's cool when smartphone manufacturers partner up with other industries to offer special edition smartphones. I'm even more impressed that a "small" company such as OnePlus has been able to do it consistently for the fourth smartphone in a row. Just another stepping stone in the company's rise to the top.