Cake
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    • This is scary stuff, but doesn't really come as a surprise. People got used to credit bureau reporting decades ago and so they may not get too worked up over the latest generation of internet enabled spying. In part, I think it's because they do not realize how much data brokers can access and aggregate. One way of raising awareness would be if consumers could see a list of which companies are buying their information from brokers and how they are using it. If disclosure were mandatory, it might create pressure for additional regulation of the sector, which, IMO, is sorely needed.

    • Well, it sounds like Vermont is going the right direction by at least requiring the publication of a list of companies who are collecting the data. And if you were dedicated you could contact each of them to see whether they have your data and what they are doing with it. Who has time for that?

    • Nobody is going to bother, other than an occasional investigative reporter. Who reads terms and conditions online? They are written to discourage reading. The only way to get this under control is to require anyone selling your data to get specific permission first, showing what data they propose to reveal to whom and for what purpose. If this means the end of data brokers, well, so be it. The notion that ads that specifically target me are somehow "in my interest" has always seemed laughable.