Tangential, but related: a very good friend who once worked at SmugMug went to help his buddies code an app for a company a few blocks from us. He invested $250K in them and wrote a lot of code.
He pushed and pushed for them to support encryption, but they were hesitant because notification previews for the messages they send. The company was called WhatsApp and when Facebook bought it, his $250K turned into $300 million. The epidemic has been really good to large capital holders like him, so that number has pretty much doubled.
His friend, one of the two co-founders of WhatsApp, turned against Facebook and their non-privacy privacy policies, so he left and invested $50 million in Signal.
I tried to convince him that he should invest in Cake, and he heard me out. But in the end, he's a free-speech and privacy advocate to the extreme and decided we were not that.
We're still great friends and I just recommended a camera for him to buy, but it was a pivotal moment for Cake.