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    • As long as the biggest social media platforms are free, they will never go back to the time-driven algorithm because it hurts their profits. I've talked to senior VPs at Facebook and they know full well that you are NOT interested in seeing that your old boring high school friends have made a fruitcake and want to show the world. They know what you want to see to keep your finger sliding on the screen as long as possible. The more your finger slides on their slot machine, the more money they make.