Cake
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    • Yes. This is a "new" job in the world: Social Media Investigator. Brands and agencies would be smart to have a team of people to engage in this activity. Socialblade is one of many tactics I recommend in the book. Another one looks at the location of all the followers. If 80% of the followers are in India, Bangladesh, or South America, is this the perfect Influencer for Sephora?