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    • I doubt it. There are not enough Joseph Harpers in the world. It takes a lot of time and deep dives to unravel the and surreptitious activity. Most marketing departments just want big numbers so they can make nice Powerpoints to show the boss. I know one thing for sure: The boss wants the truth. If the numbers are bad then you can make course corrections. But if you don't get the right data, you're gonna hit an iceberg. No one wants to see Jack sink again while Rose cries.