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    • I'm not sure because the way big corporations work are mysterious. They are designed by committee, and this is why you never see a statue of a committee. I used to be in several large corporations, and I know the muddled manner in which big decisions are made.

      I think it's a little strange that brands can work directly with Instagram and are able to cut out the creator. For example, if I make a post today and mention @BMW, then they can theoretically pay Instagram a bunch of $$ - none of which goes to me.