The bed seems fairly short in the drawing. I would love it if they built something that went head-to-head with an F-150: imagine how much pollution could be avoided by going electric with the BIG trucks.
It looks too much like a Ford/Dodge hybrid to me. It looks cool but not very Tesla-ish IMHO.
Some like this but with softer lines. hahhahahah
I thought this one looked pretty interesting.
I think this version would sell very strong to the SUV/Truck wannabe market.