A few years ago, I met someone from my church who ran a graphic design agency. While our meeting wasn’t work-related, it was good to pick his brain a bit and hear some of his stories.
He told me that, years ago, he had put all his eggs in one basket. He had one main client and hired 10 people just to work on that client. It was a major chain in the midwest, and it covered 90% of his company’s overall income for the year.
Then that company changed leadership and went with a different agency. He had to lay off almost all his staff because he had didn’t have any other work for them to do. He had to close down his office and move to a smaller office. In a sense, it was the worst thing that could’ve happened.
But he learned one thing through that experience — never be satisfied, and most certainly never settle.
Read more at Photofocus: https://photofocus.com/2018/07/23/photography-marketing-never-become-satisfied/