Cake
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    • The biggest change has been the
      development of Ground’s paid subscription. Interestingly enough, the idea came
      about due to inbound interest from the news organizations. A couple of months
      after launching Ground we started receiving emails from news organizations like
      ABC saying we love what you’re doing and we would like you to feature more of
      our content on Ground. This led us to study the economics of the news industry
      and the financial picture is eye-popping. Most news organizations make a penny
      — or even less — for an article read by a news consumer. Thus, we came up with
      the subscription model where we will be able to provide news organizations with
      3-5 times the revenue they’re making today and without no brand dilution from
      advertising. So please watch out for our paid subscription launching this
      summer!