With all of the challenges around news now, how has Ground changed over time? For example, the side-by-side story narrative feature within Ground.news allows for comparison of reports and gives an opportunity for smaller news organizations to have their work featured along with much larger publications - what other unique features does Ground have?
The biggest change has been the
development of Ground’s paid subscription. Interestingly enough, the idea came
about due to inbound interest from the news organizations. A couple of months
after launching Ground we started receiving emails from news organizations like
ABC saying we love what you’re doing and we would like you to feature more of
our content on Ground. This led us to study the economics of the news industry
and the financial picture is eye-popping. Most news organizations make a penny
— or even less — for an article read by a news consumer. Thus, we came up with
the subscription model where we will be able to provide news organizations with
3-5 times the revenue they’re making today and without no brand dilution from
advertising. So please watch out for our paid subscription launching this
summer!
