An essay by J. Paul Duplantis from EmergentWeb.org
Full essay found at: https://emergentweb.org/2019/12/15/advertisings-lost-opportunities/
I guess I am on this kick again. Just can't shake it. I wrote an essay back in March on this and the continued barrage of nonrelevant ads into my digital footprint is keeping the argument alive for me. I believe I must have seen this ad from HostGator 50 times on different media platforms in the last week. I have to ask - what in the hell does this have to do with me.
Not the service. I actually might be in the market for a service like this is in the future. No~ the advertisement. Granted, this ad may speak to the interests of many out there which is fantastic. No judgment whatsoever. It just doesn't speak to me. It actually turns me off the service. Are there any ads that do the same thing for you? They are lost opportunities for engagement in my mind. I could see the necessity of shotgun ads in the past before technology could tune images and moving images to my interests but here we are knocking on the doorstep of 2020 (The future by all accounts) and I am met with this?