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    • It seems to me that social media gives small people the means to feel bigger, and more powerful than they perceive themselves to be. The need to conform to the "groupthink" is based on feelings of inadequacy or alienation felt otherwise. It is why kids form gangs, so its not entirely without behavioural precedent.

      The feeling of "belonging" is so powerful it becomes all-consuming. Nothing can be allowed to threaten the attachment to the group. Not even common sense, the facts, or decency.

      One thing that emerges from this line of thought is that it must be the case that many people in the world have been living lives where they already felt small, unimportant and with no power. How did that come about?