You know, I think the ability to reach mass markets with a message. I think what’s enticing about theater, and also the social campaign we produced for veterans - in 2015, Memorial Day, we produced and distributed a 5.5 minute video giving tribute and thanks to our veterans in efforts to lower the suicide and depression rates for veterans with PTSD, we enlisted over 1,000,000 people to take action in our campaign, and received over 30,000,000 views of our video, winning 2 Emmy Awards in the process. And what was so neat about that is that’s a legacy piece. At 7:47, we’re not aiming to scale a company. We’re not aiming to have our company grow larger than just a few of us. But through media, whether it’s theater or social campaigns, we can reach tens of millions of people with just the click of a button. And God willing, if we save just one life with that video, we’d call that a life well-lived.
Our legacy lives on forever through this one video.