Great question! So it’s funny, the past 6 years of being in the classroom is what allowed us to make this app. We took the entire class experience and put it in the app. One of the things that was missing I took for granted because I was a teacher was being first a math teacher, and then being able to translate into a piano / band teacher. One of the things that was missing was students would solve the equations - they were able to do the math, get the piano notes as an answer, but still not know what to do, how to play the song. So in the app, we take your answers and we play the music and light up the piano keys so you know exactly how to play the song.
And there’s another really important pice the app allowed us to do. We’re a math company, so we are all about collecting data. And it was hard for us to collect data as an after-school program. Because we were stuck there, we couldn’t have data compared to what students were doing in the school day. The app allowed us to break out of that limited space so we can be a supplement during the day, and also we’re able to collect data faster and more consistently. After every lesson in the app is a math quiz. So the app is actually averaging your math quiz scores by math subject right in front of you, so you can see if you need to improve on your times tables, versus doing excellent in Algebra. And that’s what was missing from the physical class experience.
With this app, we have a solution that can expand outside of the US. We built it for Android first, because there are more international Android users. And we believe through different cultures of music, we can use that to teach math everywhere. There are 2 business models we have: the first is a freemium model, directly out of the App Store, so free to download, and then to subscribe it’s $1.99 per month. We wanted to make it affordable, and we’re a math app, so we didn’t want to make people think twice about downloading it, to use it. We’re after impact there. There’s a lot of math apps that cost a lot of money in the App Store, but we know the solution we have has tremendous impact if we can just get people to download it without hesitation that it’s math AND expensive, that would not be good. The second business model is we actually license the app to school districts at a cost of $7 per student to license for the entire year. And if you calculate that, it’s actually cheaper for the schools to purchase for the students than for them to use it at home. That’s on purpose, because this is a solution that needs to be use to start to have educational reform.
As mentioned, we are after social impact, and being able to close the achievement gap in certain cultures, so we want to price ourselves so school districts will prioritize this and use it during the day.
Everyone talks about STEM, but if you’re using art to hide the fact you’re doing math, that’s not good. What I love about our app is that it still feels like math. You have to remember your order of operations, and actually calculate 11 x 4 to be able to get to the right piano note. We don’t want to hide the fact that students are doing this work. Math isn’t going anywhere. We have to be able to get more comfortable with doing math, and not hide, it or disguise it.