I've always been obsessed with skincare products, and often experimented to find the right products for my sensitive skin. Little known fact: I don't even own foundation, but body lotions...oh body lotions abound :) I experienced the worst reactions to shaving- ingrown hairs and razor burn to the extent that I couldn't shave for weeks in between. There was nothing available beyond the standard plastic razors, the very cause of my discomfort. When I spoke to other women, friends, family, co-workers, we all had the same visceral reaction to shaving. Even if their skin didn't react as severely as mine, we all connected over the fact that shaving was a subpar experience. I knew there was an opportunity that big brands were missing, and I knew I could build something better.