Cake
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    • I think G+ was axed because it was basically a visible Google failure. As long as it existed it would be a public reminder that Google tried to compete with Facebook and gave up and failed. By killing it they probably hope that it fades from view in our public memory. There was little upside to them to continue offering it. Without promotion and sponsorship from Google it would never grow. And Facebook is now too formidable a competitor for them in social.