Researchers working at Bell Labs are credited with the development of radio astronomy, the transistor, the laser, the charge-coupled device (CCD), information theory, the Unix operating system, and the programming languages C, C++, and S. Nine Nobel Prizes have been awarded for work completed at Bell Laboratories.
Google is not Bell Labs. Not even close. The anti-trust breakup of AT&T led to the demise of Bell Labs, but innovation didn’t die in the subsequent thirty plus years.
The irony of separating Google Ads from Google Search is not lost on me. Google took away a huge chunk of classified advertising that newspapers relied upon, decimating many of them. Considering that Google has manipulated search results to favor its products and services, as well to engage in unfair restraint of competition, it seems appropriate to spin off Google Search from everything else.
How will Google Search survive? I’m okay if it doesn’t: Duck Duck Go or Bing will be usable alternatives.