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    • Yes. I can’t promise a lifetime, but I hope it’s a very long time. This goes back to the durable, practical element. Everything I make gets better with wear. Our towels are made of Turkish cotton, and the more you wash them, the softer they get. I try to think that all our pieces will hold a story: you take that towel on a beach vacation, then hang it in your bathroom. Eventually you have stories, memories, day-to-day rituals that it starts to hold. And looking back, this again was inspired by my swimming days, living in pieces like a parka that you’d take on your travels, wear everyday to practice — overtime, it starts to hold stories. Even to this day, I look at my old swim meet sweatshirts (now turned into a quilt by mom), and all of a sudden they bring up memories of when I went to a certain state to compete in, or just hanging out with my teammates. Really, pieces that tell a story.

    • Your products include thoughtfully curated and designed towels, lounge coats, and beach blankets - and have gotten love and mentions from outlets like the New York Times, Conde Nast Traveler, and Refinery 29. What’s your design philosophy and why do you think it resonates with people?

    • I approach all of my product first and foremost, with the foundation of: is this wearable and is it practical. When I was building EAU CLUB and evolving the initial idea, it all went back to my days as a swimmer — the pieces you left the pool in, were those you’d stay in all day. That’s honestly the main inspiration behind the lounge coat — you can wear it to the pool, style it as a
      cover-up, transition it into a trench coat. Pieces you can actually live in. Our towels for example, you can bring on vacation, be it styled as a towel at the beach or a shawl going out. Pieces that can be with you throughout the day, and even, all four seasons. And then there’s a durability factor — I don’t want to create something that’s so delicate it can’t handle the wear and tear of sand and water. I’m drawn to heavier linens, or a really sturdy denim — materials that can hold the lifetime of a product.

    • My biggest source of inspiration is really the past, and the memories I have growing up by the water. All my editorials stem from that. Our Fall/Winter 2018 look book was inspired by my 6AM morning swims —  the fog rolling in on the ocean — and how that particular memory could be interpreted within a lifestyle brand. The Australia shoot was a nod to the number one on my bucket list, Bondi Beach, and watching the 2000 Olympic Games in Sydney, where I first fell in love with the sport of swimming.

      Also, and a bit of a more obvious one, would be resources like Instagram, Pinterest, Tumblr  — I’ve connected with so many people through those platforms. It’s amazing how universal it its — you can partner with someone across the world strictly via DM. It’s been a powerful tool in that regard.

    • I’m looking forward to evolving the brand into what I believe will be a true culture around the water. In the more immediate future, we’ll be launching new products, partnering on a few collaborations, and continuing to expand internationally. All good things.