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    • I approach all of my product first and foremost, with the foundation of: is this wearable and is it practical. When I was building EAU CLUB and evolving the initial idea, it all went back to my days as a swimmer — the pieces you left the pool in, were those you’d stay in all day. That’s honestly the main inspiration behind the lounge coat — you can wear it to the pool, style it as a
      cover-up, transition it into a trench coat. Pieces you can actually live in. Our towels for example, you can bring on vacation, be it styled as a towel at the beach or a shawl going out. Pieces that can be with you throughout the day, and even, all four seasons. And then there’s a durability factor — I don’t want to create something that’s so delicate it can’t handle the wear and tear of sand and water. I’m drawn to heavier linens, or a really sturdy denim — materials that can hold the lifetime of a product.

    • My biggest source of inspiration is really the past, and the memories I have growing up by the water. All my editorials stem from that. Our Fall/Winter 2018 look book was inspired by my 6AM morning swims —  the fog rolling in on the ocean — and how that particular memory could be interpreted within a lifestyle brand. The Australia shoot was a nod to the number one on my bucket list, Bondi Beach, and watching the 2000 Olympic Games in Sydney, where I first fell in love with the sport of swimming.

      Also, and a bit of a more obvious one, would be resources like Instagram, Pinterest, Tumblr  — I’ve connected with so many people through those platforms. It’s amazing how universal it its — you can partner with someone across the world strictly via DM. It’s been a powerful tool in that regard.

    • I’m looking forward to evolving the brand into what I believe will be a true culture around the water. In the more immediate future, we’ll be launching new products, partnering on a few collaborations, and continuing to expand internationally. All good things.