Cake
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    • You know, that’s really interesting. I think it’s because we don’t necessarily think of ourselves as successful yet. We have such a big vision. We started with photos, but there’s so much we want to do, we’re at the beginning of the journey. It’s a uniquely Australian thing - “tall poppy syndrome”, you can’t get too big for your boots - which can be dangerous when you don’t celebrate your achievements, but it keeps you grounded and honest and striving for more. So we think of ourselves as the start of a journey, and we know there’s so much more we want to do.