I talk to our users a lots and the thing that I’m thinking about the most is how to stop people regretting not taking the photos that will mean the most in the future. That’s a REALLY hard one. Personal regrets are I think I’ve got only one or two pictures of me being pregnant, no pictures of me breastfeeding - all those everyday moments I thought I’d never forget, but now struggle to picture. I’ve heard from people wishing they’d taken photos of their bump growing then changing to a photo of the baby when it’s born, you can’t fake those pictures afterwards. So we’re constantly thinking of enabling ways to capture the moments that mean the most without putting life in a lens, or permanently having your phone in your hand - capture the moment so they can enjoy the moment.