It was really my cofounder Stephen’s original idea when his third son was born, and he said some of his friends were writing blogs, sharing all the news of their kids, and he was too lazy to do that. And I’m grateful for his definition of lazy. He wanted to create an app to share photos of his son with his family, and they loved it. His family wasn’t on Facebook. We got introduced through a mutual friend as my background was in marketing and I’d done a lot of work reaching parents and had just become a parent myself. As well as just moving to Australia from England. And we just met for a half-hour coffee, and became cofounders ever since. It was a product I wanted, and I thought “Why not try it?” We didn’t make a penny from Tinybeans for years, but I never lost sight of the fact that it was a great idea, I wanted it, my family wanted it and my friends’ families wanted it. I’m glad I had that approach even thought it didn't seem very sensible to a lot of people.