I love Apple but somehow I glazed over during the event and decided to watch it later. Then I never got around to it. I had this ill feeling like Tesla, SpaceX, Impossible Foods, Amazon, Google, and Rivian still excite me but I want something more from Apple.
Then sadly I saw this and thought yeah, that's how I feel:
Apple’s affair was a brushed-aluminum homage to sameness — a parade of services that start-ups and big rivals had done earlier, polished with an Apple-y sheen of design and marketing. Among other offerings, Apple showed off a service for subscribing to news on your phone and a credit card, and it offered vague details about a still-in-development TV service involving Steven Spielberg and Oprah Winfrey (who are not exactly edgy or up-and-coming).
Is it just me?