Cake
  • Log In
  • Sign Up
    • One thing I think people sometimes overlook is that while Cake's feeds like "For You" and "All" are designed to change rapidly to help you discover newer conversations, this only affects discovery within Cake.

      Conversations themselves are designed to be long-lived and to have great SEO, with the goal of helping people continue to discover them for days, weeks, and years afterward via search engines and externally shared links.

      It's a tricky balancing act because we obviously want to help conversations succeed by giving them the best chance to be discovered by Cake users, but we also need to make way for newer conversations so that there's something interesting in your feed that you haven't seen yet next time you visit Cake.

      We'll keep working on improving this, though!