I would say as we expand to additional cities, we look for a vibrant art community, cities that have art car parades, a history of interesting outsider artists. And really we look for places that just exude creativity. Which is why you think of LA, Houston, Austin, New Orleans - these cities all have this creative vibe to them. In fact, someone was telling me on Monday that we should go to Taos, because they have an “Earth Ship” community of people who’ve built UFOs and live in them. So we hear this from friends, fans, social media followers.