They are kicking a dog that’s already quite beaten up.
And now they are digging up dirt on Quibi CEO Jeffrey Katzenberg:
In fairness to Mr. Katzenberg, he’s a misogynist twit.
Seriously, if that’s true then it was prescient and completely on-target when @gorudy commented last month that
Old white dudes should not be creating entertainment for Millennials.
And as much as I liked the little gems I found on Quibi (see below in Further Reading), I feel that those gems are outliers, the result of Quibi buying whatever scripts and concepts got thrown at them.
You can’t expect people to pay $5 a month for basic cable level content, which comprises the bulk of Quibi’s programming.
They only have like 5 theatrical length films in their library. I’ve watched the two thrillers and they were quite good. But I think Quibi needed at least a dozen original movies that were chaptered to convince people to stay for more than a month, let alone the 90 day free trial period.
Per the above article, they have cut the trial period to two weeks, which should reduce the “Why should I subscribe when I’ve already watched everything?!”
Oh, and here is the low budget basic cable content that they’ve been promoting in recent emails:
• Life Size Toys. Nostalgia, meet Nitro Circus. Travis Pastrana and his team take classic childhood toys, build them huge, and turn them into extreme stunts. For professional play only.
• Hello America. British Comedian, Nish Kumar tackles the Grade A dumpster fire that is US Politics. Watch every Monday and Friday to commiserate and try to make sense of this surreal dystopian nightmare. This is your show for the sh*tshow - It'll be fun!
• Your Daily Horoscope (cartoon). Welcome to Estreya!, a hip tech start-up run by the 12 signs of the zodiac, and the only place where comedy and astrological guidance meet to deliver your horoscope five days a week! What's your sign?
The concept of breaking up content into 7 to 10 minute chapters was both brilliant and addictive: you know that you’re at “a good stopping point” when you finish watching a chapter. I would often watch more than one chapter at a time once I got into a documentary or film.
But I think they shot themselves one too many times already with subpar content. And the quality is expected to continue to deteriorate over whatever time Quibi has left: in an earlier interview they said that films were too expensive and that they were focusing more of their budget on lower cost reality tv and entertainment news programming.