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    • $585 million sounds like a lot of money but when Facebook has a market cap of $443 billion you can see the value of what G+ could have been if Google had even built 1/10th of what is Facebook today. Still a colossal waste of money in hindsight though. I think they could have spent another $500 million on it before giving up. I think they had something that with Google's clout could have been viable, but then again, I don't have access to all the data that Google was likely seeing at the time and perhaps they figured there was just no way possible to even peel off the smallest fraction of Facebook's user base. Perhaps they figured in the end online social identity/network was a winner take all game.