Half a Bill invested,
Users who look back and almost unanimously feel like it was the one platform that they felt personally invested in it and loyal to it.
All the name recognition that being Google brings.
All for nothing.
There's a serious study that needs to be done investigating how this happened.
I don't want to hear "None of my friends/family were on it." Everybody uses Google and/or uses Gmail. There's NO WAY that Google can look itself in the mirror and explain how they blew this hand so badly.
Was it hubris?
Did the people at Google (Vic?) simply believe that being Google would be enough?
Was it lack of boots-on-the-ground recognition of what was happening, for good and bad, on their own platform?
I didn't know one person on G+ that didn't think it was the real deal. Everyone felt like Google wouldn't let it fail.
How did Google get dealt 4 Aces and still lose this hand?