Last night I stayed up very late editing an interview Victoria and I did with Larry Abitbol, the founder of Bay Photo. The story is he had just turned 50 and owned 8 photomat 1-hour processing labs in malls and parking lots, as did hundreds of mom & pops in the early 2000s.
The first problem is the drugstores started getting into it like Longs and Walgreens. The second is digital photography came on the scene so you didn't have to physically drop off your negatives, you could send your pictures over the Internet.
He scrambled to build out an online ordering site and lab that could handle digital files, and get the word out in ways that @jim was suggesting. We'll publish his interview when we get the Q&As working with panel conversations in a week or two so you can ask him questions, but now he's 500 employees and has taken over the huge Seagate building in Scott's Valley — all done without raising capital from investors.