Thought this was a very interesting article on nutritional labeling and "health washing:"
The researchers tasked over 600 people with choosing the best box, for either dieting or pure eating pleasure. The results of their test with consumers were stomach churning. “Natural claims were stronger drivers of choice than scientific claims,” says André. Those natural claims, like “wholesome” or “organic” created a halo effect over the cereal. While people did believe a low-fat cereal might help them lose weight, natural claims like “organic” went even further to win customers over. “People think organic means there’s less fat in it, less sugar, and they have association that extends beyond the actual meaning of the food,”
says André. “But organic doesn’t mean the food is healthier for you. Just that it’s organic.”