My own experience with Scrivener users suggests that its usage is extremely diverse. It is used by PhD candidates, by Attorneys, by Screen Writers, by Novelists, by Genealogists, by Role Playing Game designers, by Bloggers, and the list could go on and on.
If someone doesn't engage in writing projects, they would not have any interest in it.
The article also has a very interesting discussion of how the Windows developer is having to create tools for the Windows version that are pre-packaged by Apple. The developer expresses the opinion that some of what he is making might not be in any other Windows software.
We've had to build our own Dictionary & Synonym engines, Emoji
functionality, we even built our own version of the Mac only Menu Search
functionality (so useful for finding where something sits in the menu
structure). To the best of my knowledge we're the only Windows software
to offer that. The list is actually really long as to all the bespoke
stuff we've had to build from scratch that Mac devs just get out of the
I personally think that it would be a mistake to isolate this conversation but I am not the community moderator and its your call not mine.