There are companies popping up all over the place you have never heard of before, and established companies jumping into the EV motorcycle market…but who are their potential customers?
In December 2019 I was invited by Harley-Davidson to join them on a media ride and launch of the new LiveWire prior to the International Motorcycle Show (IMS) in Long Beach California, happening a day after the ride.
I purposely went knowing nothing about the LiveWire so I could have a completely raw experience and make my own opinion.
In short, I loved it, to me it felt like a game changer, I detailed the experience on ADVrider with a detailed article and images I took. Then sat back to see what the masses at ADVrider thought and what their comment might be like.
It is extremely obvious that the ‘average Joe’ on ADVrider hates H-D with a passion, maybe because when the mind of an ‘inmate’ (this is the colloquialism for members) thinks adventure they think it should involve some dirt. One thing H-D is not known for in the last few decades is a motorcycle that fits the criteria of the inmates vision, and even when they did it wasn’t a success.
**Sorry , but this "Old Dog" can't see anyone but Snowflakes ridin' this thing
**LMFAO...seriously,. 153km then a 13hr charge time for the average owner...good luck HD
**The price is a game-changer too, pushing the limits of common sense and brand loyalty
**At $1,600.00 USD these would sell
**Sorry, Harley, but I don't have $30,000+ to spend on a bike. :(
**specifily designed for the "younger riders". Don't you realize the younger riders don't have that kind of money to spend! Ha!
**Two simple things to fix. The price and the range . End of the story.
**It's still a POS Harley.
There were 124 comments, the majority are negative opinions and most likely from riders who have never ridden an EV, it will be interesting if those same commenters change sides if they do ride an EV.
Like this commenter wrote -
Nobody should be skeptical or cynical without having thrown and leg over one — To those of us that have, it’s just too obvious that you’re a bit silly;)
That was pretty much a given, the article was obviously to create recognition of a new model to riders that may not be aware of its impending release, and create a ‘call to action’ (CTA) by H-D so they can get riders talking and basically do a virtual market research without having to pound pavements or dealerships to get similar results.
My take on the responses when I read them was – too expensive and takes too long to charge.
There were a few comments about Zero Motorcycles in comments, that their product was superior, in design, weight, cost and more importantly charging time.
**I think you need to try a Zero. ;)
**I think that Zero offers a lot more value
Hidden in the comment section on the H-D article there was one inmate who pointed something out that was missing from everyone else’s argument and distaste about EV vehicles in general.
**Motogasoline • 5 months ago
I read somewhere last week there are over 160k millionaire millennials in the states. How many brand new harleys are stripped down for a cam and bore kit before even leaving the dealership! Happens all the time. A lot of folks have a lot of money. I think with the r&d and tech that went into the livewire Harley has the price right where THEY need it to be.