Chick-fil-A sells chicken sandwiches and waffle fries. They’re rightly classified as fast food. They’re closed 52 more days a year than their competition yet consistently score higher satisfaction ratings, profit margins, and profit per store.
Why? Because on top of having a consistent, high quality product they provide a consistent, high quality experience. When you order it isn’t “No problem” it’s “My pleasure.”
Food is delivered to your table, along with friendly check-ins for condiments or refills. They’ll often bus your trays and regularly have fresh cut carnations at each table.
Remember, this is a “fast food” experience. I’ve been to plenty of sit-down restaurants with far worse service.
So yeah, I 100% agree you should sell your products and services as an experience. And that you should also be very, very shrewd as to what that experience could be, it’s added costs, and who specifically might be delighted to pay the additional premium.
Truth be told, everything is sold as an experience. Some are just more intentional and remarkable than others.