Cake
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    • Sure. When we launched Credible,  it was at a time when student debt was becoming a huge issue and the next blowtorch of attention in consumer finance was being applied to student loans. We built the first of its kind marketplace where users could receive real-time rates from lenders and simplify the process of making important financial decisions. Through the process of building that company I got a lot of exposure to hiring and building teams in the US, as well as fundraising and growth strategy. Credible IPOd at the end of 2017, at which point I was looking for a new focus. I also had an advisory business where we worked with emerging companies on growth strategy - helping me to further identify a lot of the issues we’re trying to solve with Curated – namely, how do you make cost-effective decisions when you’re growing really fast?