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    • It sounds cliché – but for any early stage business, the hustle is real. You can’t spend too much time building efficiencies into your business when you’re still learning how users interact with it. So you do need to be scrappy early on. And you just need to keep moving it forward. Because when you’ve got enough of a data set, you can then start making important decisions from those first 100 users that will help inform how the business operates with the next 1,000 users after that.