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    • There was a fascinating talk about this by a psychology professor at Stanford, who I heard speak last weekend. He gave a TED talk about it that got 13 million views.

      He said most people know but try to use self-discipline to resist. It’s exhausting and ineffective.

      Curiosity is the far more effective thing. Curiosity about sugar, its health effects, how much is added, what it does to cognition, energy levels, etc. The more curious you become, the more you know, the less likely you are to indulge.

    • Oh man... I cured myself of this particular windmill-tilting affliction right about the time web pages started to incorporate video and sound. :-)

      Nowadays I say let them do what they like, and vote with your visits (or lack thereof). Insisting on web being a collection of static, dumb HTML is about as practical as trying to prevent your OS from making network requests that you don't know about and did not approve of (spent an inordinate amount of time on that, too!). That ship has sailed, case is closed, point is moot. Web pages are programs that you download into a particular sandbox (your browser) and interact with them there. You may want it to be otherwise, but it is not. Best you can do is accept that and act accordingly.

    • Knowing Brent Simmons and his years of experience, I am certain that he was not arguing for static HTML. Mr. Simmons has no objections to dynamic content. In fact, in the article he makes reference to an ad serving mechanism that is server side as being a better solution.