Your post got me thinking. A couple of years ago I wrote a blog post about the process I took to recruiting an agency to design a new website. As part of that I talked about the project management team and thinking about what role they played through the project. I think whether it’s a website project or a piece of design it’s important to have a solid a trustworthy team around you with varied skill sets.
I’ll paste below what I wrote,
Senior Leader - It is good practice to have a senior manager or CEO (director) figure on board. Change has to filter down from the top and having key stakeholders driving that change will help all stakeholders to see the benefit of your project. It is worth considering what skills and experiences a senior manager or CEO (director) might bring from previous jobs.
The Wildcard - You might want to consider that ‘wildcard’ type figure who you would expect to ask those ‘off-the-wall’ questions, and disrupt thinking in a constructive way. Be careful though, pick someone who you know will be a good team player and who is 100% on board with the project.
The Thinker - Never underestimate the power of a thinker in helping to guide a decision. Those, sometimes painfully slow and astonishing minutes, hours or days waiting for a decision are not intended to annoy, but allow time for decisions to sink in and settle.
Millennial - Having someone in your team who is ‘on-trend’ will help to future proof your project, saving the embarrassment of launching a new logo or brand which although new, is already outdated.