The British newspaper is running dozens of stories that defend Facebook on controversial subjects like terrorism, hate speech, and cyber-bullying.
It many ways it makes sense. Facebook can decide what shows up or doesn’t in your newsfeed on Facebook. But they cannot decide what shows up in your newspaper. Sorta.
Sponsored native content, in which companies pay for media organizations to produce positive articles that appear similar to traditional news stories, are an increasingly popular method of monetization for many publications, including Business Insider. Some studies have been critical of the ad format, arguing they can mislead news consumers.