Cake
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    • Since we started, our goal has been to help businesses operating at early stages to grow. Initially, we only provided legal services. Building a sustainable business requires legal assistance, but legal counsel is prohibitively expensive and so the vast majority of low-income startups go without it. Unfortunately, the failure to secure proper legal counsel often hampers and sometimes even ruins nascent businesses that might otherwise thrive. Businesses lacking sound legal infrastructures are more vulnerable to business-related liabilities and less likely to profit from business relationships or to obtain loans, investment, or large contracts. Quickly, however, we realized that we can’t provide legal services in a vacuum. Legal advice is irrelevant unless the financial management is strong – and the business has a strong and diverse market for their product or services. So, we started providing financial management and marketing support for our businesses as well.