Cake
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    • I was living in Cambodia in 2008. This was during the financial crisis, and as the economy back home imploded, I started thinking about microfinance as a way of helping people in the U.S. build small businesses. Most people focus on small business development from a finance angle and the idea that small businesses need money. I wasn’t aware of an organization focused on the other issues that businesses face—like legal, financial management, and marketing support, i.e., the key infrastructure that a business needs to succeed. That’s the mission behind Start Small Think Big—to help people start businesses by giving them the technical assistance to grow their businesses in a safe and responsible and sustainable way. We aim to help them protect what they own and really develop independent assets with which they can support themselves and their families.