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    • It took you two years to break into your first retail location in 2011, as well as to make your first domestic and international soap donations. Were you nervous those first two years that people might not resonate with your product and mission?

    • Oh my God, yeah. All the time. It was definitely a lot to grow. The story of Soapbox was we got into our first retailer, we had terrible branding, an awful price point - so many things were just wrong. But we kept expanding, and we surrounded ourselves with mentors and advisors who knew how to build the brand, and most importantly we listened. We kept focusing on “What can WE do to ensure that we can continue to support the mission by having a more successful brand.” It wasn’t until 2016 that we realized we had bad branding. So we relaunched in 2017 with new branding, it hit market-wide in 2018, so that’s what you see today. But we’re a unique story because we didn’t give up.

    • Once Soapbox broke through in 2012 - getting coverage in publications like FITNESS and your first Whole Foods location - it seems like everything started moving forward much more quickly. What was that time like as you grew and scaled your team and product?

    • Pretty hectic, and the other thing was that we still didn’t know what we were doing. I don’t think we started hitting our stride until 2017-2018 when we realized what was working for the markets in which we were selling. But back in 2012, I was driving around the Mid-Atlantic region of Whole Foods, doing demos myself, just trying to sell as much product as possible!

    • The “Hope Code” idea is really cool. Where did it come from? Do you hear from people who get personally involved with the causes they find using their Hope Codes? (Hope Codes are unique codes on various Soapbox products you can enter in the website to see where your purchase is having an impact)

    • Some people take their Hope Codes, and then they actually donate directly the organization, so that’s really cool. We wanted to provide visibility through the Hope Codes - you can kick our tires, and go even beyond this, so you know we are who we say we are.

    • In 2013, you added giving vitamins and fresh water along with soap (through your partnership with Raincatcher, Vitamin Angels and Clean the World). How does Soapbox find its charitable partners, and how have those relationships grown over the years?

    • We get inbounds from people all the time. We basically have new charities reaching out to us, 3,4, even 5 a week. So we’ve doubled down on the partnerships we have. But we are also very selective on how we vet and ensure that these organizations are doing the good they say they are doing. And we want to increase the partnerships we are already doing. We focus on soap: every time someone buys one of our products, we donate a bar of soap, and that’s what we do.

    • We’ll probably hit 9 million donations this year. And officially we started around 2010, so it’s almost a ten year anniversary.

    • You have gotten to travel around the world to meet some of Soapbox’s charitable partners. What was the most interesting, off-the-beaten path experience on one of these trips?

    • I would say being up in Northern Mumbai, that was such an amazing experience, and being able to really work, roll up our sleeves, and learn from our aid partners there as well as contribute was fantastic. Our Aid Partner was Sundara Fund, and we were going over WASH education with them - water, sanitation and hygiene. It was a weeklong trip, and we were able to be part of a welcome ceremony for a Soapbox-funded WASH education program. It’s a building where soap is recycled. The soap is recycled from hotels, and we also fund hygiene ambassadors who go and teach health and hygiene to children throughout the local community.

    • You’re based in DC, but your products are made in Indiana. Do you visit your manufacturers often, and how great does the factory smell?

    • As you’ve grown Soapbox from just bar soap to hand soaps and body washes, to hair products and lotions, what are you looking forward to next?

    • We’re going to be coming out with hair oils, deep conditioner, a hydration hair mist, and a bunch of other products are coming down the pipeline.

    • Sign up for our newsletter, or follow us on Instagram. And we also have the privilege and honor of being on podcasts or publications on a pretty frequent basis. We hope you follow us, see what we’re up to. One of the biggest things I’m always blown away by is how everyday goods, simple purchases, can really add up. REALLY add up. And the whole idea of Soapbox is that we want to provide an amazing product that’s naturally sourced and that not only provides a wonderful experience for that consumer but also enables them to make a difference throughout the world.