Cake
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    • Oh my God, yeah. All the time. It was definitely a lot to grow. The story of Soapbox was we got into our first retailer, we had terrible branding, an awful price point - so many things were just wrong. But we kept expanding, and we surrounded ourselves with mentors and advisors who knew how to build the brand, and most importantly we listened. We kept focusing on “What can WE do to ensure that we can continue to support the mission by having a more successful brand.” It wasn’t until 2016 that we realized we had bad branding. So we relaunched in 2017 with new branding, it hit market-wide in 2018, so that’s what you see today. But we’re a unique story because we didn’t give up.