Cake
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    • We get inbounds from people all the time. We basically have new charities reaching out to us, 3,4, even 5 a week. So we’ve doubled down on the partnerships we have. But we are also very selective on how we vet and ensure that these organizations are doing the good they say they are doing. And we want to increase the partnerships we are already doing. We focus on soap: every time someone buys one of our products, we donate a bar of soap, and that’s what we do.