Years ago, I suggested that Google should rename their Google+ platform after one or another of the big changes they did, like the addition of Collections or the subsequent redesign. My reasoning at the time was that just mentioning the platform's name to someone would lead to yawns, eyes rolling and cheap jokes about the "ghost town" G+ supposedly was - even if the platform itself was (or, in hindsight, could have been) very useful.
The alternative name I suggested was "Google Streams", based on the fact that they had a VP of Photos and Streams overseeing that group of products at the time. Some of the people I discussed this idea with supported it, while others thought that it would just be a way of admitting defeat while not changing anything.
Now, half a year after they announced that Google+ would shut down for consumers but stay alive for business users - and just one week(!) after this shutdown actually happened - they announced that they would rename the platform to "Google Currents", a synonym of "Streams":
I award myself 100 cookie points for that... :D
Other than that, this revamped version looks as if they had a checklist of everything that was suggested for the consumer version of Google+ over time, only that they decided to implement all of it for someone else instead of their consumer users:
> bringing back trending topics/hashtags
> being able to "star" important conversations for a later re-visit
> bringing back circles and merging them with a simplified Collections feature (here in the form of different "streams" for different groups of people or topics?)
> being able to sort the main stream and probably all other streams in different ways (the screenshot shows "by relevance", I assume that another option is "chronologically"
> a one-column stream and generally speaking a layout that looks more like earlier iterations of Google+ than the latest one
Regarding the last bit, to all Material Design enthusiasts reading this: what do you think about this all-white, no cards, no shadows redesign of the interface?
Also, I wonder how long it will now take them to add functionality to their now intra-business platform that allows posts between different businesses, and later between businesses and their (consumer account) customers. In the long term, I can see them backpedal somewhat on their shutdown decision, although they probably won't ever admit that and go back to calling Currents a social platform.